Day-um! There's a fit-looking laddie in the video for "Burn," the second single from Dublin-based pop foursome Industry. (And thanks to Fizzy Pop for alerting all and sundry that the vid is out.)While the concept of the promo clip is simple in nature (hey, it's a tough economy!) it still conveys the true nexus of the song—that if you've got a hot set of pecs, you can make a living getting them all wet in music videos.
Here you go:
"Burn" is out in Ireland on August 21 and in Sweden the following month. Check out my interview with Industry's Donal Skehan here.