(Thought, to be fair, the Pets are younger (Neil Tennant: 54, Chris Lowe: 49) than last year's recipient, Paul McCartney.)
"Since their first Brit Award over 20 years ago, Neil and Chris have produced a fantastic body of work with songs that truly were the soundtrack to a whole generation's lives," says Brits committee chairman Ged Doherty.
Meanwhile, stay tuned for the Grammy Nominations, where Rihanna featuring Lil Wayne is sure to be slated for this year's lifetime achievement honor.
Thanks, Tricky.